My name is Yashwanth
and I go by Yash

I am a Design Technologist at, currently working with the Visual Search and Augmented Reality team in conceptualizing and prototyping various Augmented reality initiatives for Amazon customers.

Prior to my tenure at Amazon, I held the position of Senior Creative Technologist at Brightline Interactive. During this period, I played a pivotal role in the development of cutting-edge Augmented Reality and Virtual Reality marketing experiences for prominent clients within the entertainment and telecommunications sectors. I also co-authored the pioneering Augmented Reality VFX system for live stream theatre performances while collaborating with Technodramatists. Additionally, my internship experience at Constellation Brands was instrumental in instigating the concept of AR storytelling for marketing alcoholic beverages. I also provided critical support to senior leadership in making informed decisions regarding the integration of AR as a fundamental component of advertising and PR endeavors, which significantly deepened my interest in Immersive technologies.

My design thinking involves humans and environment at the forefront of decision making. I strive to bring smiles upon people through my work while also tending to support our mother nature. My strengths lie in multidisciplinary and lateral thinking methods. Some of the mediums I leveraged in solving problems include mobile, web, game, AR/VR, and spatial audio.

I'm always on a lookout for collaboration, if you think together we can change the world, sign me up!

Welcome to my fun side!

As much as I love to work, I also like to take care of my physical and spiritual well-being. Did you know that I can do 100 pushups in a single go and am currently on a 124 day meditation streak ? I'm also a wanderer who loves experiencing the unexpected - from getting mugged in Thailand to getting lost in the suburbs of Germany, I experienced it all. Also, whenever I travel, I tend to get creative with my camera, capturing some of the beautiful pictures. Traveling has broadened my horizons and got me excited about cultures, occasionally I obsess over their histories and mythology.