HIGHWEST CONSUMER AR

Led the AR storytelling initiative of HighWest Whiskey brand and won the likes of senior leadership for implementing similar concept to other brands of Constellation's portfolio.

High West Consumer AR is an interactive AR experience to educate consumers about High West Whiskey brand. This was done as part of my internship at Constellation Brands.

My Role

Creative Technologist

Team

Yashwanth Iragattapu
Zach Darrow

Key Deliverables

Concept ideation
Prototyping
Interaction design
Animations
User experience
Usability testing
AR Development


Duration

12 weeks

Tools

Photoshop
After Effects
Unity
AR Foundation
Vuforia
Maya

PRODUCT DEMO

More details coming soon !